Tourism Department News


20 FREE Ways NMTD Can Help Your Business/Community


NEW: New Mexico Trick or True Asks For “Scared Selfies”

What if there were no more chiles in New Mexico?!

Click here for contest details – New Mexico Trick or True News Release


Governor Martinez Announces FY2015 Co-Op Awards
Governor Martinez Announces Co-op Marketing Awards For FY15

Las Vegas True 9-14-dm 8 small


New Mexico Sees Another Record Breaking Year For  Tourism In 2013!
2013 New Mexico Tourism Numbers


Governor Susana Martinez Recognizes New Mexico True Communities
Gov. Martinez Celebrates Successful New Mexico True Communities


NMTD Launches The New Mexico True Breakfast Burrito Byway!

B3 Launch
Breakfast Burrito Byway Launch NEWS RELEASE

New Mexico True Breakfast Burrito Byway Map


NEW: New Mexico Magazine Wins Best State/Regional Magazine!
Maggie Award 2014

The Top 20 FREE Ways NMTD Can Help Your Business/Community




NEW: New Mexico True Breakfast Burrito Byway Under Construction!
Nominate your favorite breakfast burrito now.Get the details hereB3 Nomination News Release


NMTD Launches $300,000 Regional Ad Campaign Touting Fairs & Festivals
Fairs & Festivals Regional Ad Campaign


NMTD Unveils Statewide Sing-A-Long Video to “Feels Like Home”
Watch the video here – “Feels Like Home” Sing-A-Long Video
Read the news release here – Popular Song Featured In Statewide Sing-A-Long

“New Mexico True” Winter Ad Campaign Videos Available to Use and Share
NMTD created several stunning winter videos as part of its first ever winter-specific ad campaign. Click on the link below to watch them. But don’t just watch! Post any that work for your destination or business on your website or Facebook page, or include in your next newsletter!
New Mexico True Winter Campaign Videos


 “Feels Like Home (New Mexico True)” Music Video Heading For 20,000 Views!
Watch the beautiful video and SHARE, SHARE, SHARE!

“Feels Like Home (New Mexico True)”

Feels Like Home YouTube








New Mexico Magazine Wins International Awards
Read All the Details Here IRMA 2013 Awards News Release


Great Coverage of New Mexico on
CNN’s 10 Things To Know Before Visiting New Mexico

Loretto CNN










Santa Fe and the St. Francis Hotel on “Today!”
Five Fall Trips For Empty Nesters on “Today”

AP Enchanted Circle Fall Foliage Tour Article goes BIG!
Enchanted Circle Fall Colors on ABC News


Regional Tourism Board Members
The Tourism Department is developing a comprehensive, statewide assessment of New Mexico’s tourism infrastructure needs. Tourism Infrastructure Assessment templates can be accessed here TIA Template


 NMTD posts its FY14 Strategic Marketing Plan
FY14 Strategic Marketing Plan – UPDATED 8/7/13 FINAL.pdf 42Mb


NMTD Announces the “New Mexico True Stories” Grand Prize Winner! Congratulations to David Bexfield.
NM True Stories Winner Release


NMTD Partners with Central Market in Texas for their 18th Annual Hatch Chile Fest
NMTD Partners with Central Market for Hatch Chile Festival









Join NMTD at the New Mexico State Fair for “New Mexico True Day” on September 19. Registration deadline is August 16. Click below for info on State Fair Main Street Days and a New Mexico True Day application.

General Information Main Street Theme Days-1

New Mexico True Day 2013 Application

NMTD Releases 2012 Tourism Numbers – Tourism Up For 3rd Straight Year! NM Tourism 2012-13 Data Highlights

New Mexico gets great coverage in The Washington Times! Check out the full article below.The List: Top 10 Facts About New Mexico






NEW: New Mexico Magazine Names Jim Attlesey As Publisher
News Release – Jim Attlesey is New Mexico Magazine’s New Publisher


NEW: Tourism Department Gets Amazing Coverage on the New Mexico Film Trails Launch from KRQE!
NM wants to cash in on film tourism


Governor Martinez Launches Department of Tourism’s New Film Trails Webpage & Map

New Mexico Film Trails Press Release










BrandUSA’s partnership with The Guardian results in big exposure for New Mexico.
Guardian “America Uncovered”


Travelocity’s “Let’s Roam” Series Travels to New Mexico on the Trail of Disney’s “The Lone Ranger.” Get all the details in the news release link below.




Let’s Roam with The Lone Ranger



Ojo Caliente announces the Ojo TRUE Stories Facebook Contest to support the New Mexico TRUE Stories campaign. Check out the entire news release below for all of the fun details!





Ojo Caliente True Stories Facebook Contest





golbal living

NMTD hosted journalist Laura Manske writes about her amazing trip to Santa Fe in Global Living Magazine. Click the link below to read the entire article.





Global Living Santa Fe

Ben E. Keith Co. IS New Mexico True!

Ben E Keith





The Ben E. Keith Co. continues its partnership with New Mexico Tourism on its revamped website.

In addition to wrapping of one of its 36-foot delivery trailers in “New Mexico True” – the Department’s advertising campaign, Ben E. Keith is also promoting the New Mexico “True Stories” summer promotion on its new website. The site encourages Ben E. Keith customers to enter the “True Stories” contest by writing about their restaurants and getting customers to vote for the story, garnering great marketing exposure in the process. A big thank you to Ben E. Keith for being such an amazing partner!

See how Ben E. Keith is New Mexico True



Department Targets Chicago, other Markets in Upcoming Advertising Campaign






New Mexico is ready to woo the Windy City.

State tourism officials say winning over Chicago-dwelling travelers is among the objectives for FY 2014 now that the department has an extra $2 million to spend on advertising.

The Legislature approved the additional funding earlier this year, giving the department a total of about $5 million to market the state.

State Tourism Secretary Monique Jacobson said the bulk of the new money will go toward boosting advertising in key markets around the region – namely Denver, Phoenix, Dallas and Houston – and on specific winter-time messaging.

But the infusion will also allow the state to have a solid presence in Chicago.

Read the story in the May 27 Albuquerque Journal


Tourism Department Joins Governor, Public & Private Sector, in Launch of ‘New Mexico True’ Summer Reading Challenge


Governor Susana Martinez May 22 announced the launch of four summer reading challenges for New Mexico children. The programs are sponsored by a variety of statewide community partners and offer an array of exciting prizes for participating students and winners.

The summer reading challenges are designed to stop the “summer slide,” where students often lose a portion of their reading proficiency during the summer months and must catch up on their skills when they return to school in August.

In addition to smaller prizes being provided to all participating readers, grand prizes for winning students will include participating in a New Mexico True family vacation to places like Ruidoso, Red River and Socorro. Tourism Sec. Monique Jacobson joined in the announcement.

Read more about the Challenge.pdf


View the Tourism Department’s Presentation at the Tourism Association of New Mexico Governor’s Conference May 7, 2013 in Albuquerque.pdf


To view the videos included in the Presentation on YouTube visit the Department Presentations Page.

Show Your True Colors – New Mexico Merchandise Store Opens Online


The “New Mexico True” campaign is little more than a year old, but it has already developed quite a following. The number of communities, businesses and destinations who have adopted the “New Mexico True” brand into their own advertising message is growing.

To help spread the word that “New Mexico True” is a brand all New Mexicans can believe in – the Tourism Department has joined with Graphic Connection of Albuquerque to open the “New Mexico True Merchandise Online Store.” Not only can you purchase from an assortment of shirts, outerwear, headgear, art and other items proclaiming New Mexico True; you can also mesh your own message with “New Mexico True” in the Design Store.

Believe It. Live It. Wear It. Shop the “New Mexico True Merchandise Store” at

Businesses interested at buying wholesale can contact Tina Whitegeese, 505-821-2777 or For more information contact Noah Trujillo, Noah Trujillo, 505-239-6629 or



New Mexico Magazine Named Best State & Regional Consumer Magazine

The Western Publishing Association has named New Mexico Magazine the Best Regional & State Consumer magazine in the association’s annual Maggie Awards competition. The announcement was made April 24 at the Maggie Awards dinner in Los Angeles.

New Mexico Magazine is a division of the New Mexico Tourism Department.

Read the press release. Visit