Welcome to the New Mexico Tourism Department’s industry website.  This site is designed as a resource for anyone in the travel, tourism and hospitality and leisure industries, as well as for journalists seeking to visit New Mexico. Here you will find information about NMTD initiatives, research, public relations, partnership opportunities, journalist contacts and the “New Mexico True” brand. You will also find industry news and links to New Mexico in the headlines. For in-depth travel destination information, visit our consumer website, www.newmexico.org.


“New Mexico True” Brand to Boost New Mexico Businesses

The New Mexico True Certified program brings national attention to the quality, care and craftsmanship behind products that are uniquely New Mexican, while providing opportunity for small and large businesses to integrate the New Mexico True Certified mark on their packaging, fulfillment, and marketing materials.

For more information, click here.

2016 New Mexico True Governor’s Conference on Hospitality and Tourism
When: May 16-18, 2016
Where: Las Cruces Convention Center; Las Cruces, NM

Scott Cassidy
Disney Parks & Resorts
As one of Disney Parks Marketing “Magic Makers”, recently retired Scott Cassidy is the man behind Disney’s Limited Time Magic.  Cassidy will be presenting a keynote and leading a marketing breakout workshop.

Keynote: Growing the Customer Experience
Keeping your product (and perhaps more importantly your message) fresh, interesting, and urgent to keep your customers coming back again and again.

Marketing Workshop Breakout: The Power of Partnerships
This hands-on workshop will explore guiding principles for considering who would make great (and not-so-great) marketing partners as well as what to include in a “pitch” to sell in your proposal for a partnering relationship.


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