New Mexico True Team Visits Gallup for History, Culture and… Opera?

The New Mexico Tourism Department had the opportunity to experience the best of what Gallup and McKinley Country has to offer during a True Tour last week.

On Thursday, the team got a walking tour of downtown Gallup that included: the Gallup Cultural Center (including an incredible performance from the Land of Enchantment Opera), Richardson’s Trading Company (which houses the world’s largest collection of Native American jewelry), countless beautiful murals and the impressive Sammy C.’ s Rock N’ Sports Pub & Grille.


“Gallup was full of surprises for each of us,” said cabinet secretary Rebecca Latham. “From the multicultural influence of Europe and Asia to the nightly opera performances in July, we all learned something new about this community. I’m especially grateful for the hospitality we were met with and would encourage all New Mexicans to spend some time in Gallup this summer.”

The Tourism Department staff was also honored to witness activities that were set up for Run for the Wall, an annual, national event that recognizes veterans’ contributions and sacrifices. Gallup organizers hosted events for the hundreds of motorcyclists coming through town for this event, including a gourd dance at Red Rock State Park, a warm welcome along Route 66 and a cookout at the Comfort Suites – Gallup.

On Friday, Secretary Latham presented to a group of regional tourism industry representatives at the Gallup Chamber of Commerce to tell them how they could maximize their efforts through the tourism department and benefit from ongoing research conducted by the department.


The New Mexico Tourism Department would like to thank all of our generous hosts for organizing and executing such a wonderful itinerary that helped staff representatives learn more about Gallup.

To schedule a True Tour in your city, contact Martín Leger at or 505-660-7639.

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Welcome to the New Mexico Tourism Department’s industry website.  This site is designed as a resource for anyone in the travel, tourism and hospitality and leisure industries, as well as for journalists seeking to visit New Mexico. Here you will find information about NMTD initiatives, research, public relations, partnership opportunities, journalist contacts and the “New Mexico True” brand. You will also find industry news and links to New Mexico in the headlines. For in-depth travel destination information, visit our consumer website,